The company is inspired by the ideas of two prominent African scholars, Chinua Achebe, the proponent of the African novel and Molefi Asante, the theorist of Afrocentrism and Afrocentricity:

Achebe (1988:117) writes that;

Literature whether handed down by word of mouth or in print, gives us a second handle on reality, enabling us to encounter in the safe manageable dimensions of make- believe the very same threats to integrity that may assail the psyche in real life; and at the same time providing through self- discovery which it imparts a veritable weapon for coping with the threats whether they are found within problematic and incoherent selves, or in the world around us.